Kenyan DJ Poizon Ivy Breaks Barriers as an NBA Game-Day Performer

DJ Poizon Ivy, a Kenyan-born DJ based in the United States, has established herself as one of the few African women performing in the National Basketball Association (NBA), where she provides music during games for audiences in Dallas.

Raised in Nairobi before moving to the US, Poizon Ivy built her career through years of experience in an industry where women, particularly those from Africa, have often had limited representation. Her ability to adapt to the demands of live sporting events has helped her secure a role in one of the world's leading basketball leagues.

Her work goes beyond playing music. Every track is selected to match the pace of the game, from player introductions to key moments on the court. She must respond quickly to changes during the match, maintain the energy inside the arena, and keep thousands of fans engaged throughout the event.

Her presence in the NBA also reflects the growing representation of African women in international entertainment and sport. Her career shows that opportunities in the sports industry extend beyond competing as an athlete and include fields such as music, broadcasting, event production and other creative professions.

Poizon Ivy regularly combines African music with international hits, featuring genres such as Afrobeat, Amapiano and Kenyan music in her performances. The mix introduces audiences to African sounds while reflecting the increasing global popularity of music from the continent.

Away from the arena, she supports and encourages young women who want to pursue careers in creative industries. She uses her experience to show that success is built through persistence, continuous learning and long-term commitment.